Betfair is one of the world’s largest international online sports betting providers and pioneered the first successful Betting Exchange in 2000. The Betting Exchange, where customers come together in order to bet at odds sought by themselves or offered by other customers, has eliminated the need for a traditional bookmaker. Driven by world-leading technology the company now processes over five million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games, arcade and poker.
In January 2009 Betfair acquired TVG. TVG is one of the largest legal online wagering businesses in the US and owns the TVG racing channel which is shown in approximately 35 million US homes. TVG customers can bet through an interactive horseracing network that combines live televised coverage from over 100 of America’s premier tracks with the convenience of wagering (for certain US residents only) from home online, by phone, with a web-enabled mobile phone and, where available, set-top remote control.
Tradefair Spreads were launched in the autumn of 2007. Covering more than 2,000 markets, Tradefair focuses on financial markets such as shares, indices, commodities and currencies. Tradefair Spreads is a white label partnership with London Capital Group Ltd (LCG), which is authorised by the Financial Services Authority (FSA).
Betfair Australia is a 50-50 joint venture between Crown Limited (ASX listed) and Betfair. It employs over 100 staff in its operations centre in Hobart, and also has a corporate headquarters in Melbourne.
Timeform became a wholly-owned subsidiary of the Betfair Group in 2006. Since 1948 Timeform has been providing horseracing punters with unique and trusted ratings, form guides and publications. Today Timeform is seen as the definitive measure of racing merit, and is an indispensable resource for thousands of racing fans and bettors.