Betfair was founded in 1999 and pioneered the first successful Betting Exchange. Today we provide a full range of sports betting and gaming products to over 950,000 customers. Betfair is one of the largest online betting and gaming operators in the UK market and has a global reach, with customers in more than 100 countries.
The Betting Exchange, which enables customers to come together to bet with each other, put Betfair on the map and transformed the Company from a start up to a member of the FTSE 250 in just 10 years. The Exchange remains the Company’s unique differentiator in a competitive marketplace.
In 2013, Betfair launched a Sportsbook to run alongside the Exchange. Both products address different sections of the sports betting market, and both link into each other in highly innovative ways.
Today Betfair runs under three separate business units who run the Exchange, Sports and Gaming products. Each of the three business units controls the design, build and sale of their respective products.
In January 2009 Betfair acquired TVG. TVG is one of the largest legal online wagering businesses in the US and owns the TVG racing channel which is shown in approximately 35 million US homes. TVG customers can bet through an interactive horseracing network that combines live televised coverage from over 100 of America’s premier tracks with the convenience of wagering (for certain US residents only) from home online, by phone, with a web-enabled mobile phone and, where available, set-top remote control. In March 2013 TVG signed an agreement to operate NJBets the only account-wagering platform available to New Jersey residents.
Tradefair Financials covers more than 3,200 financial markets including indices, equities, forex and commodities. Tradefair Financials is a white label partnership with Global Markets UK Limited (GFT), which is regulated by the Financial Conduct Authority (FCA).
Betfair Australia is a 50-50 joint venture between Crown Limited (ASX listed) and Betfair. It employs over 100 staff in its operations centre in Hobart, and also has a corporate headquarters in Melbourne.
Timeform became a wholly-owned subsidiary of the Betfair Group in 2006. Since 1948 Timeform has been providing horseracing punters with unique and trusted ratings, form guides and publications. Today Timeform is seen as the definitive measure of racing merit, and is an indispensable resource for thousands of racing fans and bettors.