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Betfair Hires Peter Marcus as UK Director

06 Sep 2011

BETFAIR GROUP PLC (LSE:BET), today announces the appointment of Peter Marcus as UK Director. Peter, who begins at Betfair at the start of October, will manage and oversee the company's UK-facing business including the Sports Exchange, Poker and Casino products, which together represent just over 50% of Betfair's current total revenue.

Peter is currently the Group Chief Strategy Officer at Betclic Everest Group where he oversaw the integration of the company's assets; Betclic, Expekt and Everest. Peter was subsequently responsible for the strategic direction of the combined business, including coordination of its marketing and product approach across Europe and move to Gibraltar.

Prior to this, Peter was Chief Operating Officer for William Hill Online. He supervised all operations at the then newly-formed joint venture between William Hill and Playtech, including the supervising of sports book operations, player retention, web design, product development and handling key software supplier relationships. He was also responsible for the moving of all functions of the company from the UK to Gibraltar.

Peter has worked at gaming groups Cryptologic Inc and Fortune Lounge Group, while he has also headed up customer facing roles at Doubleclick Inc International and the Holidays Division of Rank Group.

Commenting on his appointment, Peter Marcus said: "Betfair has been the leader and chief innovator in the betting sector for many years, and as the industry continues to change and progress, so Betfair needs to continue to evolve and offer the customer what they want. The UK is the heart and soul of global sports betting and I want Betfair to continue to benefit from its market leadership position in this country."

Niall Wass, Chief Commercial Officer at Betfair, added: "Peter brings with him a combination of industry experience and an understanding of what makes online businesses tick. He is a natural fit for Betfair and I look forward to working with him to develop our core UK business in an increasingly exciting online marketplace."


For further information, please contact:

James Midmer
Corporate Communications Executive
Tel: 020 8834 6843
Mob: 07801 133 510

About Betfair: (

Betfair is the world's biggest betting community having pioneered the betting exchange in 2000.

Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.

Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry and has won two prestigious Queen's Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy and Malta.

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