Betfair enters agreement with Playtech to enhance its gaming product portfolio
- Customers to also be allowed access to Playtech Poker networks
Betfair today announces that it has further extended its relationship with Playtech, including a renewal of its contract for the provision of Casino services, an agreement to launch Bingo and the option to offer its customers access to Playtech’s Poker networks.
The products will be available through Betfair websites and mobile portals. The deal will enable Betfair to offer ring-fenced Poker products in markets that require them.
Betfair will work with Playtech to launch a fully licensed local poker solution in Spain during the current financial year and offer a similar solution in Italy soon after the licensed betting Exchange is launched.
Ian Chuter, Group Operations Director at Betfair, commented:
“Betfair has built a strong relationship with Playtech over a number of years and after a full evaluation of the available options, they were the logical choice for providing us with what we now need.
“This deal allows us to offer a compliant Poker solution in markets where historically we have not been able to and the wider agreement is further evidence of how serious we are in providing our customers with a high quality one-stop shop for all their betting needs.”
Rafi Ashkenazi, Chief Operating Officer of Playtech, commented:
"We are delighted to be expanding our successful relationship with Betfair with the development of Bingo and Poker services in addition to Casino. The agreement is a testament to Playtech’s ability to offer a full suite of market leading online products and we look forward to continuing to work with Betfair".
Playtech has supplied Betfair with a full suite of casino games since 2009.
For further information, please contact:
Head of Corporate Communication
Tel: +44 20 8834 6084
Mob: +44 (0)7834 535407
About Betfair: (www.betfair.com)
Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000.
Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy, Denmark and Malta.
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