Betfair acquires customer database of Blue Square
Betfair Group plc ("Betfair") today announces that it has acquired certain assets, including the customer database, of online bookmaker Blue Square Bet for £5m.
From today, all Blue Square customers will be automatically redirected to Betfair where they can access a full suite of sports betting and gaming products and receive a promotional welcome offer.
The acquisition is consistent with Betfair’s strategy of focusing on regulated markets and growing its sportsbook and gaming operations alongside the exchange.
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Betfair Corporate Communications
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