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Betfair acquires customer database of Blue Square

02 Apr 2013

Betfair Group plc ("Betfair") today announces that it has acquired certain assets, including the customer database, of online bookmaker Blue Square Bet for £5m.

From today, all Blue Square customers will be automatically redirected to Betfair where they can access a full suite of sports betting and gaming products and receive a promotional welcome offer.

The acquisition is consistent with Betfair’s strategy of focusing on regulated markets and growing its sportsbook and gaming operations alongside the exchange.

For further information, please contact:

James Midmer
Betfair Corporate Communications
james.midmer@betfair.com

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