Privacy policy


Betfair Group plc of Waterfront, Hammersmith Embankment, Winslow Road, London W6 9HP is the data controller for the purpose of the Data Protection Act 1998.

By proceeding to use our service you consent that we may process the personal data (including sensitive personal data) that we collect from you for the purposes of providing you with Betfair news alerts which you may choose to sign up to on this website. The news alerts will provide you with an automated update every time Betfair releases a Press Release. Upon registering for these alerts, you will provide us with your email address and subsequently, Betfair will store this address in order to provide you with the alert service.

The data you provide will not be used for any other purposes.


This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Please address any questions, comments and requests regarding our data processing practices to

2013 Annual Report

2013 Annual Report and Accounts

Download report [PDF 5.29MB]

Board profiles


Video gallery


The Betting Exchange — How It Works.